After lying to its viewers about inflation, the border and the mental acuity of President Biden and going gaga for Kamala Harris it now faces a collapse in viewership, and more importantly a significant change in its corporate structure. Today MSNBC's parent Comcast announced that it will spin off most of its cable networks into a new entity. Significantly that new entity will exclude NBC and its news division which means that MSNBC will no longer have access to NBC's worldwide network of reporters.
Thus the new MSNBC will consist of commentators and news readers that won't have the imprimatur of NBC news. Thus it won't be able to cover breaking news about weather events, wars, campaign events and domestic disturbances. Simply put the network does not have the reportorial staff, unlike its sister company CNBC which has reporters covering business verticals and an international presence.
Indeed, without NBC News, MSNBC, won't hold a candle to Fox News, CNN and Bloomberg News, all of whom are global news organizations. Thus in order to be competitive it will have to staff up at huge cost. Some of that cost will be borne by the overpaid on-the-air talent, something that is long overdue.
For my previous commentary on MSNBC see: https://shulmaven.blogspot.com/2012/11/my-letter-to-comcast-ceo-brian-roberts.html and https://shulmaven.blogspot.com/2014/03/the-comcast-whores-of-msnbc.html
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